Turn product ideas into research backed user personas.
Everything a research kickoff needs
One product description in, a full discovery package out.
3 distinct personas
Grounded in your product description, industry, and audience — not generic archetypes.
Jobs to be done
Each persona's motivation framed as a clear, actionable job story.
Interactive user journey
Five stages from awareness to long-term usage, with pain points and opportunities.
Interview questions
Ten qualitative questions grouped by research category, ready to use.
Product insights
Feature opportunities, MVP recommendations, risks, and assumptions worth testing.
Export anywhere
Copy, edit, and export every section as Markdown or JSON.
See what a generated persona looks like
Example output from a roommate expense-splitting app.